Off the Shelf 144 – Donna A. Heckler
Those in ministry may find it difficult to market their service or product. After all it’s supposed to be mission related work for the kingdom right? In her book Marketing God: Inspired Strategies for Building the Kingdom Donna A. Heckler lays out a crash-course for faith-based organizations to market themselves. This book is a must for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and more. Join Donna and I as we discuss some of the strategies she reveals in this book.
From the publisher Our Sunday Visitor
Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.
This primer on effective marketing and communication in the context of faith includes:
- Forty identified corporate strategies that are most critical to faith-based organizations
- A no-nonsense approach to marketing, branding, and positioning your parish or organization
- Simple strategies you can start using today
- Scripture references that help illustrate the strategies
- A handy glossary of marketing terms for the non-marketer
You will learn (and quickly) that marketing is not a bad word for Catholics-or for any Christians. It’s a concept, complete with a series of tactics, that can be employed to help further the Kingdom.